This page explains how Urban IT uses cookies, pixels, tags, analytics tools, advertising technologies, and similar website technologies.
Overview
This Cookie Policy explains how Urban IT uses cookies, pixels, tags, local storage, scripts, and similar technologies on urbanit.com.
This policy should be read together with our Privacy Policy and our Do Not Sell or Share My Personal Information page.
Technologies We Use
Urban IT uses, or may use, the following types of technologies on the website:
| Technology | Purpose | Examples |
|---|---|---|
| Required website technologies | Operate the website, remember basic settings, route traffic, and protect the site. | Hosting, WordPress, security, and related website tools. |
| Spam and abuse prevention | Help determine whether a form submission is legitimate or automated. | Google reCAPTCHA. |
| Analytics and performance tools | Understand page views, site behavior, usability, and performance. | Google tags or pixels and Microsoft Clarity. |
| Advertising and remarketing pixels | Measure campaigns, build audiences, support remarketing, and understand conversions. | Google pixels, LinkedIn pixels, and Meta pixels. |
| Email marketing and lead tracking | Send communications, understand marketing engagement, and manage inquiries. | ActiveCampaign and similar CRM or marketing tools we may use later. |
Specific providers and features may change over time as the website and marketing systems evolve.
Analytics and Performance Cookies
Analytics and performance tools help us understand how visitors interact with the website. This may include pages visited, referral source, session behavior, approximate location, browser type, device type, clicks, scrolls, and other interaction data.
Microsoft Clarity may help us understand website usability through interaction analytics. Google tools may help us measure traffic, conversions, and site performance. We use this information to improve the website and evaluate marketing effectiveness.
Advertising and Remarketing Pixels
Urban IT may use Google, LinkedIn, and Meta pixels or tags to measure ad performance, understand conversions, support remarketing, and show relevant advertising on third-party platforms.
You can review opt-out instructions on our Do Not Sell or Share My Personal Information page.
ActiveCampaign and Marketing Communications
Urban IT currently uses ActiveCampaign for email marketing and related communication workflows. When you submit a form, request information, subscribe to communications, or interact with our marketing emails, ActiveCampaign may process contact information and engagement data on our behalf.
If Urban IT later adopts another CRM, scheduling tool, or marketing automation platform, that tool may process similar information for the purposes described in our Privacy Policy.
Changes and Contact
We may update this Cookie Policy as our website, vendors, and marketing systems change. The date at the top of this page shows when this policy was last updated.
For cookie or privacy questions, email [email protected].